A brand to return
Líder Magazine nº11
LEADING BRANDS A brand to return
And suddenly habits have changed and so has the way we consume, work and live. The rules of the game have changed and brands are highly aware that there is a new customer. How can we understand their needs, feelings and actions to create value at a time when everything is uncertain? IS digital the key for brands to survive in this brave new world? How should brands be (re)positioning themselves?